RC COMMON is shining a light on our pantry staples, the ingredients that make everything better. Their role is to make the big guns shine, they don’t get a lot of credit, but we feel that credit is due.

Enter COMMON, a house brand brought to you by The Root Cellar. These are things we think you can’t live without; they are the building blocks of everyday meals. COMMON belongs in every pantry, these things are there with you when you make your kid’s lunches or throw together a quick dinner on a Tuesday. They’re COMMON, but these are also the things you can lean on to make meals amazing. They’re just what you needed.

We’ve begun with peanut butter, continued with cheese and have just launched the most delicious coconut milk! Keep your eye out in our markets on your next visit to us for they’re playful, they’re tasty, and they’re for everyone. ⁠ ⁠