The Root Cellar celebrates its 10th year in the community with official celebrations kicking off today with huge savings on their Dirt Cheap This Week EIGHT-day sale. The customer appreciation week will include demos from local producers including Babe’s Kombucha, Phillip’s Soda and Fatso Hybrid Peanut Butter, as well as an afternoon of cheese wheel cracking (and sampling!) on Saturday June 9th, loads of live music performances (their very popular #rootcellarjams), the launch of a limited edition 10th birthday jute tote (with all proceeds going to their long time community partner, The Rainbow Kitchen), and giveaways galore including $1000 in groceries.
Saturday also sees Root Cellar owners, Daisy and Adam Orser, along with owner and manager Phil Lafreniere host a ‘fruit tent’ from 11am – 3pm, with free watermelon and jackfruit, and a few other surprises on hand to thank customers for their 10 years of loyalty. Daisy Orser said: “Our journey thus far has been one of pure joy. We could not have dreamed of a more welcoming community, of more enthusiastic and loyal customers, of more dedicated and hard working team members, or of more committed growers & makers of the amazing food we have the pleasure of stocking our shelves with. We are celebrating a decade touched by each and every one of them, and are so very grateful for everyone’s contribution to our success.”
Opening in 2008, The Root Cellar is much loved in the community for its farm fresh, dirt cheap and delicious approach to fresh food sourced with a local focus, and its championing of local farmers and producers throughout the years. Additional departments were added which has seen an expansion of the original 5,600 square feet to over 12,000 square feet – The Potting Shed florist and garden centre in May of 2013, The Chop Shop full service butcher and deli followed later that year, and most recently The Coffee Project in March of 2008.