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Because of the generosity of its customers and staff, The Root Cellar Village Green Grocer will help provide more than 6,200 meals for the most vulnerable people in our community with the results of its fourth-annual holiday fundraiser in support of The Rainbow Kitchen.

The Rainbow Kitchen, based out of Esquimalt United Church, is Victoria’s second largest soup kitchen, and can serve up a hot meal for less than $2.

The fundraising campaign ran from from Thursday, December 8th until Wednesday, December 14th offered customers and staff the opportunity to donate at the tills or directly to Rainbow Kitchen volunteers who were on site sharing hot apple cider and gingerbread cookies as well as information about the organization. The Root Cellar matched every donation, dollar for dollar for a total of $12,472.40 going to this amazing program — meaning that for every dollar our customers donated, a hot meal can be served to the poor and marginalized people in our community.

Rainbow Kitchen board members Patrick Hunt and Mark Watt were in store spreading Christmas Cheer and collecting donations for Victoria’s second largest soup kitchen

The Rainbow kitchen provides more than 36,000 hot meals annually in a safe and supportive environment. Meals are served Monday to Friday at noon, 50 weeks a year. With only one paid staff member, The Rainbow Kitchen has been relying heavily  on volunteers and the generosity of our community since it opened in 2001.

On top of the holiday fundraiser, The Root Cellar donates about 500 pounds of perishable food to The Rainbow Kitchen on a weekly basis. This ongoing program diverts produce from the discount rack and the compost bin and gives it to the people in our community who need it most.

“We are proud to work with The Rainbow Kitchen because their beliefs align with ours – good people who believe strongly in creating a sustainable food network accessible to everyone. We are honoured to help feed our community,” says The Root Cellar owner Daisy Orser.

“The Rainbow Kitchen, like many other charities, relies heavily on donations that come in this time of year.  Our ongoing partnership with The Root Cellar means that we can continue to provide healthy lunches for 150 people every week day. And that’s a wonderful gift that extends far past the holiday season!” says Rainbow Kitchen board member Jennifer Hawes.  www.rainbowkitchen.ca

 

Most of you already know us, but in case we haven’t had the chance to meet we’re The Root Cellar owners, Adam, Daisy & Phil!

When we opened The Root Cellar in 2008 we started with 8 employees, a store half the size of what you see today, and babies strapped to our backs. We now have an amazing team of over 80 dedicated individuals, a 10,000 square foot store including a full service butcher and a deli, a bulk department, a flower bar and garden centre, as well as the Island’s largest selection of local produce – and our eldest just started university this year!

Our love for local runs deep. We are invested in keeping our dollars in the community, supporting sustainable food systems and opportunities for growth on this beautiful Island that is our home. By working with over 250 local, Island and BC suppliers, all of our buying is done with a local focus, sourcing HERE at home before taking our buying elsewhere.

Growing up The Root Cellar was always a place in our home where we knew we could find nutritious food and we are so lucky to have amazing customers who appreciate fresh, healthy goodness as much as we do!

From our family to yours —
Thank you for your continued loyalty and support!
xo,
Adam, Daisy & Phil

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Please note that we will be closing an hour early on Sunday Oct. 9th and Monday Oct. 10th. Happy feasting! store-hours-thanksgiving-2013
Pre-order your local, free-range, grain-fed, fresh Thanksgiving Turkey today and share the very best with your friends and family at your Thanksgiving feast! These birds are raised without added hormones or antibiotics and are free to roam outdoors, adding all kind of bugs in their diet which results in delicious, juicy meat!
Pre-orders do require a $20 deposit and must be done in store, but quantities are limited so don’t miss out!

turkey-promo-sign-2015We know free-range turkey tastes better, but does FREE free-range turkey taste the best? Pre-order your turkey by Oct. 4th and you’ll be entered to WIN it for FREE!

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We would like to say a heartfelt thank you to everyone who  attended our inaugural event for The Dinner Restoration Project last Thursday, September 15th. We couldn’t think of a better way to kick off than breaking bread with such a warm and sincere group. It was lovely to make new acquaintances as well as to see some familiar faces.

Below are some photos from the event, please enjoy and check out The Root Cellar’s facebook page for a complete album and feel free to share!

There will be more from The Dinner Restoration Project in the coming months. We have created a VIP mailing list with the email addresses of attendees so you will be the first to hear about upcoming events. If you would like to be added to our VIP mailing list and be the first to know, please contact us at communicate@therootcellar.ca, and we will be happy to do so.

Cheers!

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Thanks to everyone who purchased tickets to our inaugural event for The Dinner Restoration Project. We can’t believe how quickly they sold out! Lucky for anyone who missed their chance, we’ve got our hands on TWO EXTRA TICKETS and we are having a GIVEAWAY CONTEST! We want to know what you do to make dinnertime special at your house? Email your response to communicate@therootcellar.ca before Wednesday, September 7th and you might be the recipient of the very last 2 tickets for our summer harvest family-style long table dinner, celebrating all things local and good, on September 15th!

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Update! Tickets to the event have now SOLD OUT!

Thanks to everyone who purchased and a ticket, we can’t wait to see you there. And all is not lost for those who missed out, we have 2 extra tickets tucked away and we’ll be announcing a GIVEAWAY contest soon! Stay tuned (and hungry) for details!

logo with white backgroundgroup all logos - sepiaWith the shared goal of rejuvenating the way we plan, shop for, cook, and enjoy our meals we invite you to join us for a long table dinner emphasizing ways to reconnect with each other, and the food we eat. Over a wholesome, thoughtfully prepared, locally focused meal, we will share our insights, experience and enthusiasm for all things seasonal, local and fresh.

On the evening of Thursday, September 15th, The Root Cellar’s garden centre will be transformed as we come together to celebrate the summer harvest. Beginning with cocktails featuring Phillips Stump Gin and canapés amongst the foliage, and followed by a 4 course long table family-style meal prepared by The London Chef with locally inspired ingredients curated by The Root Cellar, good food and good conversation will be complimented with with pairings from our friends at Covert Winery and enhanced with the lovely musical stylings of The Sweet Low Down. Come hungry and leave feeling nourished, inspired and more closely connected to our community of local growers and producers.

CLICK HERE TO PURCHASE YOUR TICKETS 

d&d with squash - sepiaabout RC and LCThe Root Cellar Village Green Grocer 
Adam and Daisy Orser, high school sweethearts and owners of the Root Cellar, are their own number one customers.  Both growing up in farm to table homes, their vision of a ‘Root Cellar’ being the place where home grown, wholesome, and nutritious food is collected and curated is what you see when you walk into this buzzing corner market.  With three sons in tow – eight, 12 and 18-yrs – the eldest of whom will work his way through UVic at the family shop, Adam and Daisy’s business wholeheartedly represents their personal ideals when emphasizing the vital role food plays in both family nutrition and value systems.

The London Chef 
Since moving to Victoria from London, Dan and Micayla Hayes – who met when she attended a cooking class he taught – have been building The London Chef. A lucky pairing, Dan and Micayla are perfectly matched to run their dynamic business, which encompasses both a cooking school and catering company. Dan and Micayla love running The London Chef – both are community-minded, committed to offering the best food and service, and deeply passionate about making cooking accessible, fun and cool.

For more information email communicate@therootcellar.ca

We hope to see you there!

We’ll be open our regular hours from 8am – 8pm on Canada Day. Have a safe, healthy & happy long weekend!

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