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The Root Cellar celebrates its 10th year in the community with official celebrations kicking off today with huge savings on their Dirt Cheap This Week EIGHT-day sale.  The customer appreciation week will include demos from local producers including Babe’s Kombucha, Phillip’s Soda and Fatso Hybrid Peanut Butter, as well as an afternoon of cheese wheel cracking (and sampling!) on Saturday June 9th, loads of live music performances (their very popular #rootcellarjams), the launch of a limited edition 10th birthday jute tote (with all proceeds going to their long time community partner, The Rainbow Kitchen), and giveaways galore including $1000 in groceries.

Saturday also sees Root Cellar owners, Daisy and Adam Orser, along with owner and manager Phil Lafreniere host a ‘fruit tent’ from 11am – 3pm, with free watermelon and jackfruit, and a few other surprises on hand to thank customers for their 10 years of loyalty.  Daisy Orser said: “Our journey thus far has been one of pure joy. We could not have dreamed of a more welcoming community, of more enthusiastic and loyal customers, of more dedicated and hard working team members, or of more committed growers & makers of the amazing food we have the pleasure of stocking our shelves with. We are celebrating a decade touched by each and every one of them, and are so very grateful for everyone’s contribution to our success.”

Opening in 2008, The Root Cellar is much loved in the community for its farm fresh, dirt cheap and delicious approach to fresh food sourced with a local focus, and its championing of local farmers and producers throughout the years.  Additional departments were added which has seen an expansion of the original 5,600 square feet to over 12,000 square feet – The Potting Shed florist and garden centre in May of 2013, The Chop Shop full service butcher and deli followed later that year, and most recently The Coffee Project in March of 2008.

Come by and try Fresh is Best chips, salsas and dips! Yum! In store demo TODAY Saturday, May 10th, from 11am to 5pm. See you soon!

Fresh is Best

 

Wheel cracking demo and sampling of Manchego Cheese TODAY, Sunday May 11th, at 1:00 p.m! Manchego is a popular Spanish cheese made of Sheep’s milk, aged for 3 months – it is supple and moist, the flavour is fruity with a tangy note. See you soon!
CHOP SHOP-Manchego Cheese
Locally made and delicious-come by to meet the maker of Adriana’s The Whole Enchilada on Saturday May 3rd at 11:30 a.m-2:30 p.m!Adriana's in store demo
Meet the maker of Edge Food Energy bars! In store demo and sampling TODAY, Sunday April 27th, from 1:00pm-5:00pm. These island made Organic, vegan friendly bars are made with nutritious and wholesome ingredients-best eaten before, during and after any physical activity. Come on over to try the three tasty bars, Fortify, Maintain & Replenish!

In-store demo-Edge Bar

Bella Lodi AND Parmigiano-Reggiano Wheel Cracking Demo and Sampling this Sunday April 13th @ 1:00 pm. See you there!
Parmesan Cracking

Parmigiano-Reggiano Wheel Cracking Demo and Sampling                                              TODAY, Sunday April 6th @ 1:00 pm.

Parmesan Cracking

Meet the maker of Edge Food Energy bars! In store demo and sampling TODAY, Sunday April 6th, from 1:00pm-5:00pm. These island made Organic, vegan friendly bars are made with nutritious and wholesome ingredients, best eaten before, during and after any physical activity. Come on over to try the three tasty bars, Fortify, Maintain & Replenish!In-store demo-Edge Bar

Parmigiano-Reggiano Wheel Cracking Demo & Sampling April 6th @ 1:00 pm.
Parmigiano–Reggiano, also known as Parmesan, is a hard granular cheese that is cooked, not pressed. Parmigiano–Reggiano is made from raw cow’s milk and considered to be amongst the top cheeses by cheese connoisseurs. Also, for this cheese to be called Parmesan, it has to be produced from cows grazing on fresh grass! Come on over to The Chop Shop this Sunday for the cracking of the Parmesan wheel!

Parmesan Cracking

Meet the maker of Edge Food Energy bars! In store demo and sampling this Sunday April 6th, from 1:00pm-5:00pm. These island made Organic, vegan friendly bars are made with nutritious and wholesome ingredients, best eaten before, during and after any physical activity. Come on over to try the three tasty bars, Fortify, Maintain & Replenish!In-store demo-Edge Bar 1