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Inspired by the thoughtfulness of one of our customers, we donated 2000 lbs (a full pallet) of oranges to the Mustard Seed Food Bank this week!  Mary-Ellen Lundgren posted the following comment on our Facebook page (@rootcellar) on a post launching our annual 12 Days of Holiday Savings – navel oranges were the fruit of choice for Day 1, on sale for 49 cents/lb this past Wednesday.

Mary-Ellen Lundgren FB Message: “If anyone stops by and has some extra $$ on hand, consider picking up a few for your local shelter or food bank! I dropped a bag off to the Saanich Peninsula Lions Food Bank because at this price, it’s affordable for me and something that a lot of people utilizing food banks can only dream about. Food banks get donations of produce but it is often the unsold reduced produce. Hey, I’ve got nothing against that stuff, I bought two clearance pineapples and 2 packs of clearance avocados too, but imagine the look on a person’s face when they are used to getting clearance and instead there are these glorious, fresh, fragrant, beautiful balls of sunshine to brighten up their hamper!”

Co-owner Daisy Orser said “I was immediately notified of the comment by our marketing lead as our corporate culture revolves around ‘calling out the good’, she knew I would love this one and would want to reach out…”

Daisy Orser FB Message: Mary-Ellen this message warms our hearts!!💚 Your thoughtfulness is very touching – we will be sharing your note with our team, and hope that our customers too are as touched by your kind & thoughtful gesture! The oranges are cheap, but kindness is free! Happy holidays to you & your family! #peopleAREgood #kindnessmakestheworldgoround

Daisy continued “An enthusiastic private conversation ensued for we are firm believers that kindness is contagious, and the ball was now in our court. Within an hour we were in contact with the Food Share Network to discuss the donation of a full pallet of said oranges (2000 lbs in total) to the Mustard Seed Distribution Centre.”  Brenda Bolton of the Food Share Network said “This generous thoughtful gift of ‘Mary Ellen’s Oranges’ will be very much appreciated by the 43 non-profit agencies participating in the Food Rescue Project, and by the 35,000 the agencies serve”.

At the request of the Orser’s, The Victoria Foundation which manages the food security fund, in turn supporting the Food Share Network, has set up a dedicated Canada Helps page (https://www.canadahelps.org/en/dn/m/36922/donation) in the hope that this will inspire The Root Cellar’s customers, community and competitors, to contribute anything from a pinch to a pallet, inspired by Mary Ellen and her oranges.

Our very own Coffee Project has just launched their new line up of house made seasonal specialties and the menu is a positively perfect match to the crisp fall mornings we’re waking up to in this beautiful city right now! Yes, we’re talking pumpkin spice made with real organic pumpkin purée and gingerbread lattes with actual molasses. Don’t do dairy? There’s almond, coco and soy milk too. Pop in and find your new fall favourite!

RESERVE YOUR THANKSGIVING TURKEY TODAY

Whilst we enjoy the last few days of summer sunshine our thoughts are already turning to crisp mornings, autumn leaves and the bounty that is the fall harvest, all in perfect time for Thanksgiving.

Our Locally Raised Free Range Birds are from Ireland Farms here in Saanich. These naturally raised turkeys are grain fed, they receive no added hormones or antibiotics and are completely free range.  $4.69/lb

Our BC Raised Free Run Birds are from five generation family run Rossdown Farms, and are also grain fed.  Following successive generations of poultry expertise Rossdown now handles all aspects of its farm from eggs and chicks to turkey feed and preparation. $3.99/lb

Pop in to book your bird at the tills or give us a call at 250-477-9495 ext. 228. Deposit required. Locally smoked and raised hams are also available!

Hot pepper season is in full swing – look at all these beauties in the store right now.  It couldn’t be easier to pickle your favourite pepper for a little warmth (well – dependent on your pepper choice, it’s feasible the word ‘fiery inferno’ may be more apropos here!) throughout the winter season ahead.

Click here or the image below for a step by step recipe to super simple refrigerated pickled peppers – feel free to slice or halve just one or perhaps several varieties, and add garlic and spices with abandon. Pop a lid on it and you’re done. Try something new this month and get your pickle on!

 

We’ve got you covered this Back to School week with huge savings and hot prices in store plus kids buttons and a colouring contest for your littles as they head back to school!

Yes, we’ve got a special surprise for you and your little’uns this week!  These super cute guys are our limited edition back to school buttons just for your smalls (12 and under). Perfect for school bags, jackets, and pencil cases, and available at the tills while quantities last.

Spread a little sunshine with our Back to School colouring contest!

That’s right, time to get those art supplies out! We’re getting crafty for back to school. To enter, simply print this PDF: Back to School Colouring Contest and colour away. Then pop into the store and hand your masterpiece to one of our lovely cashiers at the tills – be sure to fill out all your details on the 2nd page!

There will be a winner in each of the following age categories…
Under 12 – A super sweet Root Cellar friends & farmers lunch bag.
12 to 18 – A $25 Root Cellar gift card plus one of our new avocado t-shirts.
Over 18 (that’s right, adults can enter too!) – A $50 Root Cellar gift card.

The contest will close at 8pm on Sunday September 9th 2018 and the winners, drawn at random, will be announced on Monday September 10th 2018.  Happy colouring!

Join the Root Cellar owners as they chat about value alignment, food sustainability, big dreams, their love of food and this beautiful place in which we get to live here in Victoria, in the summer edition of Boulevard Magazine – see below or view the full magazine online here.

 

Discover why Okanagan grown cherries – those sweet juicy summer lovelies, are some of the very best in the world in the newest Get Fresh article from Root Cellar owner, Daisy Orser, in the July/August EAT magazine.

Click here for the full article online or pick up the latest copy of EAT from news stands around the city (and of course, at the Root Cellar).

Thank you, thank you, THANK YOU!
WOW! BEST PRODUCE for 9 YEARS! And Best Farmers Market AND Best Place to Meet a Mate this year. We’re truly honoured, and humbled that you took the time to vote for us, thank you so much for your support these past 10 years! Congratulations to our amazing team for their hard work and effort at #thelittlegreengrocerthatcould 🙌 XO

The Root Cellar celebrates its 10th year in the community with official celebrations kicking off today with huge savings on their Dirt Cheap This Week EIGHT-day sale.  The customer appreciation week will include demos from local producers including Babe’s Kombucha, Phillip’s Soda and Fatso Hybrid Peanut Butter, as well as an afternoon of cheese wheel cracking (and sampling!) on Saturday June 9th, loads of live music performances (their very popular #rootcellarjams), the launch of a limited edition 10th birthday jute tote (with all proceeds going to their long time community partner, The Rainbow Kitchen), and giveaways galore including $1000 in groceries.

Saturday also sees Root Cellar owners, Daisy and Adam Orser, along with owner and manager Phil Lafreniere host a ‘fruit tent’ from 11am – 3pm, with free watermelon and jackfruit, and a few other surprises on hand to thank customers for their 10 years of loyalty.  Daisy Orser said: “Our journey thus far has been one of pure joy. We could not have dreamed of a more welcoming community, of more enthusiastic and loyal customers, of more dedicated and hard working team members, or of more committed growers & makers of the amazing food we have the pleasure of stocking our shelves with. We are celebrating a decade touched by each and every one of them, and are so very grateful for everyone’s contribution to our success.”

Opening in 2008, The Root Cellar is much loved in the community for its farm fresh, dirt cheap and delicious approach to fresh food sourced with a local focus, and its championing of local farmers and producers throughout the years.  Additional departments were added which has seen an expansion of the original 5,600 square feet to over 12,000 square feet – The Potting Shed florist and garden centre in May of 2013, The Chop Shop full service butcher and deli followed later that year, and most recently The Coffee Project in March of 2008.

The beloved strawberry – this beautiful berry signals the very welcome start of summer.  Delight in luscious local berries with Root Cellar owner, Daisy Orser in the newest Get Fresh article in EAT magazine.

Click below for the full article or pick up the latest copy of EAT from news stands around the city (and at the Root Cellar).

Get Fresh – Strawberries May_June 2018